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Let's face it -- writing is the foundation of everything in marketing and communications, and I have extensive experience in many mediums, including ad copy, email, blog content, video, radio, etc. I focus on understanding what ideas will provoke a target audience to take action or create a desired mindset.
* A note about confidentiality: the bulk of my work at Salesforce is covered by an NDA and cannot be published. Excerpts shown are non-confidential or have been altered for display.
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